Having a social media presence is one of the most important things that you can do for your business. We would love to assist you in building valuable connections with your customers and community through social media.
We are not your average marketing agency. We specialize in working with creatives, solopreneurs, small businesses, and mom and pop shops from an authentic and nurturing space. |
We offer small businesses full ownership of their platforms and content, absolute flexibility with our skills and services, training when/if your business desires to bring any elements of my work in-house, and sliding scale rates to fit every single business. We do this because we love small business, we have recognized a gap in support services for small businesses, and we want to contribute to expanding the small business success in communities across the country.
Social Media Support includes the following aspects:
Based on the needs of your business, we can take care of all the above aspects, or only some of them. We'll sit down together and discuss your unique business, the skill sets available in house (owner & staff), and optimize an affordable package just for you and your business.
- Set-up
- Posting
- Engagement
- Content Development
- Graphic Creation
- Photography/Videography
- Reports & Analytics
Based on the needs of your business, we can take care of all the above aspects, or only some of them. We'll sit down together and discuss your unique business, the skill sets available in house (owner & staff), and optimize an affordable package just for you and your business.
Social Media Set-upWe take pride in establishing comprehensive social media profiles, whether from inception or through the enhancement of existing ones. Our expertise extends to seamlessly connecting multiple profiles and implementing automated posting strategies for optimal efficiency. In addressing logistical aspects of social media management, we are committed to providing the tailored services you need. Additionally, we can manage your social media set up and present you with a finished product, or we can offer personalized guidance, either remotely or in-person, to empower you with the skills to navigate social media setup and optimization effectively.
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Social Media PostingSocial media posting can include:
➡️ Creating a social media vision to drive brand discovery and customer engagement ➡️ Developing a content calendar that supports brand identity while tapping into seasonal moments and appropriate trends ➡️ Building campaigns to align with various specific brand or product strategies ➡️ Publishing content to connect, educate, and increase brand exposure ➡️ Scheduling a month (or more) of content to automatically post at a specific date and time ➡️ Researching & using relevant hashtags ➡️ Exploring social media trends and competitor activity to evolve highly relevant social content |
Social Media EngagementSocial media engagement can include:
➡️ Connecting with current and prospective customers, actively replying to brand mentions, questions, reviews, and complaints across social platforms ➡️ Connecting with influencers to broaden the reach of your content ➡️ Interacting with other accounts identified as connected to your brand development ➡️ Implementing social media monitoring techniques to capture and raise awareness of relevant conversations and news ➡️ Engaging in online conversations to establish a voice in identified communities, niches, and marketplaces |
Social Media Content Development
Think of content development as the "look and feel" of your social media channels. Social media content creation can include:
➡️ Sizing photos and posts to the appropriate size for various social media platforms
➡️ Establishing & implementing a desired preset so that all photos look and feel the same across social media platforms
➡️ Overlaying or framing photos and posts with company logo and desired information (website, phone or social handles)
➡️ Sourcing royalty free images and videos
➡️ Writing the text to accompany the posted photo or graphic
➡️ Sizing photos and posts to the appropriate size for various social media platforms
➡️ Establishing & implementing a desired preset so that all photos look and feel the same across social media platforms
➡️ Overlaying or framing photos and posts with company logo and desired information (website, phone or social handles)
➡️ Sourcing royalty free images and videos
➡️ Writing the text to accompany the posted photo or graphic
Photography & Videography
Please request a quote if you want to add photography to your social media package. If photography is not included in your social media bid, the assumption is that you are supplying all of the photo images for your posts.
If you are interested in adding video production for YouTube or social media channels, including Instagram reels and stories, please request a custom quote. This quote can include both recording video footage or just producing video that you have recorded. |
Reports & Analytics
Reviewing your social media reports and analytics is a valuable tool in continuing to increase the effectiveness of your social media marketing plan. I can provide you with reports, or train you on how to access your reports. Social media reporting and analytics can include:
Reviewing your social media reports and analytics is a valuable tool in continuing to increase the effectiveness of your social media marketing plan. I can provide you with reports, or train you on how to access your reports. Social media reporting and analytics can include:
- Setting benchmarks and goals using platform analytics to monitor progress of campaigns
- Pivoting social media strategies by measuring and reporting on key metrics
- Measuring impact of social media to improve effectiveness of overall marketing efforts
- Reviewing multiple KPIs for social media strategies, driving results towards business goals